Zavers in the News
News Releases
Frost & Sullivan Recognizes Excellence in Best Practices
The Best Practices Awards are presented each year to companies that are predicted to encourage significant growth in their industries, have identified emerging trends before they became the standard in the marketplace, and have created advanced technologies that will catalyze and transform industries in the near future.
Zave Networks - 2009 North American Mobile Advertising
Leading Analyst Firm Names Zavers to 2010 list of Cool Vendors in Consumer Goods
Vendors included in the “Cool Vendor” report are Innovative, Impactful, and Intriguing
Kansas City, Kan., May. 5, 2010 –: The A&P Family of Supermarkets Debuts Text, Give, Save Campaign to Benefit The Children’s Miracle Network & Shoppers Too! Zavers, a leading digital incentive and information management company, is pleased to announce its inclusion in Gartner’s 2010 listing of Cool Vendors in Consumer Goods published on March 31, 2010 by Peter Bambridge and Dale Hagemeyer. Zavers was one of only five companies identified in the research company’s recent study on innovative technology and ideas within the consumer goods industry.
The A&P Family of Supermarkets Debuts Text, Give, Save Campaign to Benefit The Children’s Miracle Network & Shoppers Too!
Shoppers Who Donate $5 to The Children’s Miracle Network Will Receive $10 in Coupons for Popular Products from Procter & Gamble
MONTVALE, N.J., July 7, 2010 – In a unique new promotion designed to “give back” while “getting back,” The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) is making it easy and economical for shoppers to help the Children’s Miracle Network (CMN), an organization dedicated to saving and improving the lives of children by raising funds for 170 children’s hospitals throughout North America. The A&P family of supermarkets, in partnership with Procter & Gamble, Children’s Miracle Network, Zavers, mGive, Blue Chip Agency, and Vestcom, is launching the Text, Give, Save campaign.
Zavers Launches Digital Network to Link Online and Mobile Advertising With in-Store Purchase in Real Time
Zavers Modernizes Promotions: Major Supermarket Chains in Northeast Deploy Platform; Leading Manufacturers Offer Digital Coupons
KANSAS CITY, Kan.--(EON: Enhanced Online News)--As the economy continues to strain consumers’ budgets, retailers and manufacturers are offering promotions online and on mobile phones to drive shoppers to stores. However, tracking and measuring the success of these promotions has been difficult.
Zavers, a digital promotions and information management company, is changing all that with today’s launch of its digital promotions platform, enabling manufacturers and advertisers to instantly measure the effectiveness of their marketing efforts, including which promotions are leading to sales.
Zavers and A&P Team Up to Offer the Ultimate in Mobile Coupon Simplicity and Savings for Consumers
Fast, Easy "Text & Save" Experience Eliminates the Frustration and Hassle of Mobile Coupons for Consumers and Retailers
Kansas City, KS (Vocus/PRWEB) March 16, 2010 -- Zavers, a leading digital incentive and information management company, announced it has joined forces with A&P to offer consumers an unprecedented level of simplicity, savings and convenience in mobile couponing, beginning this month at participating A&P grocery stores. Mobile coupons, those stored on a wireless device, are seeing increased usage, but are still considered too unwieldy, and "consumer-painful" for widespread adoption. The Zavers mobile technology effectively removes those negatives by offering consumers a simple "text & save" experience.
Zave Networks and Scanbuy Announce Partnership to Provide Consumers Easier Access to Coupons Through Mobile Devices
Zave Networks, a leading digital incentive and information management company, and Scanbuy, Inc., a global leader in mobile barcode solutions, today announced a partnership to offer consumers an easier way to access discounts and coupons wherever they go.
Market Basket Rewards, Inc. and Zavers Announce Marketing Agreement to Provide Comprehensive Loyalty and Digital Coupons Solutions for Retailers
Market Basket Rewards, Inc. (Troy, MI), a leading provider of loyalty solutions for supermarket retailers and Zavers (Kansas City, KS), a leading digital promotions and information management company, announced a joint marketing agreement that will target retailers nationwide with an unparalleled set of loyalty and digital coupon solutions. Their combined services will be deployed for the first time at a retail chain in Tennessee, which is to be announced in December.
Zavers and DIDMO Give Advertisers and Retailers the Gift of a Comprehensive Incentive Solution, Complete With a Mobile Application
Zave Networks, a leading digital incentive and information management company, and DIDMO, winner of Sweden's prestigious Gold Mobile Award for Best Mobile Business Solution, today announced a marketing agreement that will allow advertisers to quickly deploy mobile applications and measurable offers that drive results. The solution, which combines DIDMO's Magmito tool for the creation of custom mobile applications and Zave Networks' Zavers incentive platform, is perfectly timed to address the staggering growth of the mobile advertising and digital coupon markets.
Zavers Launches First Digital Network Linking Online and Mobile Incentives to In-Store Redemption
Zavers, a digital incentive management company, today launched a new intelligent incentive platform that allows manufacturers and advertisers to instantly measure their marketing effectiveness by reporting which coupon promotions are actually leading to sales. The company also announced today that it has raised Series B financing of $4 million with October Capital as lead investor.
In The News
Fox 5 New York: Clipless Coupons
TV Story Covering Digital Coupons at The Food Emporium
WTXF, Fox 29 Philadelphia: Real Deal: Digital Coupons
TV Story Covering Digital Coupons at SuperFresh.
Advertising Age: Five Mobile Trends for 2010
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold? On our respective blogs, MobileBehavior and Organic, have been tracking developments in mobile that will affect advertising in 2010 and beyond. From point-of-sale to out-of-home, here are the top five ways we see the device formerly known as a phone changing the game this year.
New York Times: Coupons You Don’t Clip, Sent to Your Cellphone
Hunter Gilmore was never big on clipping coupons. “You stick them on the fridge, meaning to use them, and it never happens,” said Mr. Gilmore, a 29-year-old actor and advertising agency recruiter in Manhattan. But thanks to his cellphone, Mr. Gilmore has lately been awash in discounts, regularly scoring reduced prices and special offers that he would never cut out of a newspaper circular
Mobile Commerce Daily: A&P offers Procter & Gamble mobile coupons to drive mobile giving
The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving. The A&P family of supermarkets, in partnership with Procter & Gamble, Children’s Miracle Network, Zavers, mGive, Blue Chip Agency and Vestcom, is launching the “Text, Give, Save” campaign. The promotion uses text messaging to raise funds to benefit local children’s hospitals and offer mobile coupons to consumers who donate.
Supermarket News: A&P Hosts ‘Text, Give, Save’
MONTVALE, N.J. — A&P is rewarding shoppers for their generosity as part of a first-of-its-kind cause marketing campaign that incorporates text messaging. … The program is powered by Zavers, A&P's mobile coupon partner.
Progressive Grocer: A&P Enables Shoppers to Text for a Good Cause
A first-of-its-kind promotion launched by the Great Atlantic & Pacific Tea Co., Inc. (A&P), in partnership with Procter & Gamble, Children’s Miracle Network (CNM), Zavers, mGive, Blue Chip Agency and Vestcom, makes it easy and economical for shoppers to help the CMN’s 170 children’s hospitals across North America.
Grocery Headquarters: The A&P Family of Supermarkets Debuts Text, Give, Save Campaign to Benefit The Children's Miracle Network
MONTVALE, N.J., 2010 - In a unique new promotion designed to "give back" while "getting back," The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) is making it easy and economical for shoppers to help the Children's Miracle Network (CMN), an organization dedicated to saving and improving the lives of children by raising funds for 170 children's hospitals throughout North America. The A&P family of supermarkets, in partnership with Procter & Gamble, Children's Miracle Network, Zavers, mGive, Blue Chip Agency, and Vestcom, is launching the Text, Give, Save campaign.
Brandweek: A&P Expands Mobile Coupons With Texting Option
Supermarket chain A&P has started offering mobile coupons via text messaging. Starting this month, shoppers can opt in to receive savings on their cell phones, which can then be redeemed at participating stores. A&P last year tapped Zavers, a mobile technology provider, to implement a digital promotions platform that enabled the chain to offer mobile coupons. The new text messaging component is an extension of that partnership.
Mobile Commerce Daily: A&P, Zavers mobile coupons achieve double-digit redemption rates
As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.
Mobile Commerce Daily: Supermarket chain A&P debuts mobile coupons with brand participation
Supermarket chain A&P tapped digital incentive and information management company Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.
Progressive Grocer: Zavers, A&P Offering Mobile Coupon Simplicity, Savings
A&P and digital incentive and information management company Zavers have joined forces to give shoppers what the companies call "an unprecedented level of simplicity, savings and convenience in mobile couponing," starting this month at participating A&P stores.
Chain Store Age: A&P gives Zavers the nod for mobile couponing
Digital incentive company Zavers said Tuesday that it has joined forces with A&P to offer consumers a mobile-coupon solution design to simplify and streamline the technology, as well as add savings and convenience.
Kansas City Business Journal: Zavers’ service lets shoppers access coupons from phones
Zave Networks is teaming up with Northeastern grocery store chains to provide coupons customers can collect and manage on their mobile phones
Advertising Age: How Mobile Makes Bricks-and-Mortar Retail Accountable
Marketers have a love/hate relationship with ROI. It's absolutely necessary, but annoyingly elusive. A brand's return on investment can be quantified with impressions, engagement or time spent, but rarely direct sales. It's not often that a campaign can be linked causally to a sale, especially purchases at bricks-and-mortar stores. Mobile can change that.
Progressive Grocer: A&P, Zavers Offer Free Reusable Bags
Through April 30, the Great Atlantic & Pacific Tea Co. and Zavers are teaming up for Earth Month promotion in which participating customers can receive a free reusable Elizabeth Haub bag by redeeming a paperless coupon linked directly to their shopper loyalty cards.
AMR Research: P&G and Accenture Explore a New Universe
For the past several months, AMR Research has written about the emergence of the digital consumer as a strategic consideration for consumer goods and retail marketers. Somewhat akin to astronomers witnessing the birth of a new planet, we know this changes the universe, but aren’t quite sure how. As we flesh it all out, though, a couple puzzle pieces come together… Tactics and recommendations, Consider these: Get conversations started with some of the players who enable the space. Zavers can offer actionable insights on promotions and a ready-made couponing platform across online or mobile channels.
Inside Mobile: Innovations In Mobile Marketing
Another more advanced solution has been developed by Zavers that became the first firm to crack the code with respect to true real-time measurement and mobile marketing effectiveness. Zavers is working with major retailers and marketing promotions firms to allow the mobile subscribers to instantly, find, save and redeem their digital coupons using both the Web and mobile phones and then allowing the consumer to use their existing loyalty card (or phone number) at retail to redeem the coupon. This leading technology by Zavers provides the breakthrough of providing a tie between the promotion (to generate increased sales) and the redemption (to provide analytics on the behavior of the buyer).
DM News: Mobile couponing platform launches in grocery chains
A mobile couponing system for grocery store chains and CPG manufacturers two years in the making went live on August 7. The A&P, The Food Emporium, Super Fresh and Waldbaum's supermarket chains have adopted the program, which provided through digital promotions and information management company Zavers.
STORES: Saving Money – and Trees. Digital Coupons Provide Consumers, Retailers With a Green Alternative
Coupons remain a popular way to introduce product, increase sales and boost traffic. Consumers snip, pocket — and sometimes even remember to redeem — paper coupons, a universal promotional tool. But these little pieces of paper can slow checkout lines and require processing by hand. The Zavers digital incentive platform for retailers means no paper, higher redemption rates and the opportunity to promote corporate brands.
Retailwire: BrainTrust Query: Is the Coupon Answer zavers.com?
Everyone but the consumer hates coupons. Manufacturers can never get enough information about who uses them. Retailers feel like they are caught in the middle, forced to disappoint consumers if they don't accept them yet knowing that new technology has made counterfeiting child's play (or at least tech-savvy teen play). Actually, consumers aren't all that happy either. They like the discounts but hate the clipping. Now relative newcomer Zave Networks is offering a way to process POS discounts that should make everyone happy.
Mobile Marketer: Zavers President/CEO Reveals Mobile Coupon Strategy
This is a continuation of Zave Networks’ strategy of making promotions easier to find and use by consumers and enhancing measurability for retailers and manufacturers.
Grocery Headquarters: Promotions to Go
To reach the next generation of consumers, grocers are using mobile phones, social media and e-mail to distribute coupons and promotions.
Mobile Marketer: The Right Approach to Mobile Coupon Delivery Methods
Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick the right approach or the results will be anticlimactic at best.
Supermarket News: A&P Shoppers Can Digitally Link Savings to Loyalty Card
MONTVALE, N.J. — Beginning today, A&P, Waldbaum’s, SuperFresh and Food Emporium club card members can visit their banner’s website, "shop" for discounts and link savings to their loyalty cards.
Progressive Grocer: A&P Rolls Out Clipless Coupon Program
The Great Atlantic & Pacific Tea Co., Inc. (A&P) today introduced “Red Tag Online Savings,” which the grocer said is the first paperless and completely digital coupon service offered by a supermarket chain in the metropolitan New York area. Customers who are club card members at A&P, Waldbaum’s and SuperFresh will be able to visit the banners’ Web sites and “save” the coupons they want to their club cards. The savings will automatically be deducted at checkout.
Kansas City Business Journal: Supermarkets in the Northeast adopt Zavers' online coupon system
Supermarket chains across the Northeast on Tuesday launched a digital coupon technology offered by local tech startup, Zave Networks.
Kansas City Business Journal: Zave Deal Moves Coupons to Mobile Phones
Zave Networks has landed a partnership with Scanbuy Inc. to make digital coupons easier to find.
Frost and Sullivan: Zavers presents at Frost & Sullivan 2009 Go Mobile Conference
Go Mobile 2009 was held May 3-5 at the Grand Hyatt in San Francisco. The conference had over 200 attendees (great in such a difficult economy) who were present to hear leading industry executives discuss the most important trends and issues that will drive the future of mobile and wireless in the coming years. In this column, I’ll summarize the sessions and present some of the major insights learned.
CPG Matters: Zavers Launches Digital Network
Manufacturers and advertisers can now instantly measure the effectiveness of their marketing efforts, including which promotions are leading to sales, according to Zavers, the maker of this new digital promotions platform.
GoMo News: Zavers Launches Mobile Advertising Digital Coupon Platform
Zavers has launched a new digital incentive network. It will allow advertisers to instantly measure the effectiveness of mobile marketing campaigns.
Bnet.com: Third Parties, Different Developments at A&P, Safeway
Among the innovations that promotions companies offer retailers, electronic coupons are having a big impact as stores look for new ways to draw – and hold – customers, and consumer products manufacturers test methods of targeting promotions more cost effectively.
Mobile Marketer.com: Waldbaums, A&P, Food Emporium launch mobile coupons
A&P, Waldbaums, Super Fresh and The Food Emporium have introduced digital coupons available on mobile devices and on the Web.
The supermarket chains have launched digital coupons with Zavers' digital promotions platform.
Examiner.com: Zavers-Paperless Coupons!
Clipping coupons is a chore. Organizing them so as not to allow them to expire, double the chore. And then to actually have to bring them to the store, pull them out when at the register, double check to make sure coupons match with the products being purchased - just torture! Zavers is the way to a pleasant coupon experience!
Paperless coupons.....AMEN! Zavers is super simple to use.
Bnet.com: New Paperless Coupons Upload to Loyalty Cards
I wrote about the e-coupon trend a couple of months ago, but there’s a new development I think is pretty clever — coupons that upload onto customer loyalty cards.
This is more convenient than online coupons that need to be downloaded and printed
Examiner.com: New grocery must have's for your freezer and fridge, plus supermarket news
They also have a FANTASTIC e-coupon program called ZAVERS where you can register and just use your card at the store for built in coupons! A dollar is better in your pocket, right?!
Girlymama.com: A new, easy way to save on groceries!
Everyone's trying to save money these days. Does anyone else diligently clip coupons only to realize in the store that you forgot them at home? It’s not just me, right?
Mamacheaps.com: Zavers-A New Way to Shop at A&P Markets
I want to tell you about the latest and greatest when it comes to the eCouponing world- this one is for everyone- but especially for those of you who never buy the Sunday paper, and hate printing coupons from your computer.
“Cents”able Momma.com: New Ecoupon Program at A&P Stores
We all want to save money. One of the best ways to pinch pennies is clipping coupons, but sometimes using coupons can be time consuming (to plan your list, find the coupons, clip the coupons, etc). Or sometimes we forget to bring our coupons with us to the store.
BargainBriana.com: A&P Grocery Stores Launch New eCoupon Program
A&P along with a new company called Zavers are introducing the Red Tag Online Savings Program and Savings online, which will allow you to save more money with online and mobile coupons.
Clippergirlssavingspot.com: A&P Introduces New Savings Program
If you know someone that shops at A&P, SuperFresh, The Food Emporium or Waldbaum, you will want to tell them about this great new resource
Media Kit
Zavers fact sheet
Zavers logo
