Zavers lets Marketers know what their products are up to.
By digitizing incentives and measuring marketing behavior from first impression through purchase of the product, Zavers gives Product Marketers a data rich environment around their incentives and online advertising — insights that can drive a brand's performance.
Real-Time Measurement
Zavers lets marketers finally measure the effectiveness of incentives and promotions. Like digital breadcrumbs, they can track incentives from online ad impression to retail purchase. Marketers get data on incentive collection and redemption levels, online media response rates, who redeemed, where and when in the campaign, and more. This data helps them optimize online and offline marketing dollars.
Digital Settlement and Budget Control
Zavers incentives are redeemed and settled digitally, with much less fraud and significantly fewer disputes. Finally, marketers have visibility in real time to incentives saved and redeemed, giving them control over their budget exposure.
Reaching New Customers
Because the Zavers button can be embedded in any digital media -- Internet, Mobile, Email, and Interactive TV, Zavers can extend the reach of manufacturers’ incentives and help them reach consumers who do not read paper-based FSIs.
Pay for Performance
Today, Product Marketers spend nearly $4 billion per year to fund and distribute some 325 billion paper incentives, fewer than 1% of which are ever redeemed by consumers at retail. Zavers replaces this waste with a digital-only system where marketers pay only when an incentive is redeemed.
Enhanced Speed to Market
Incentives can be loaded into the Zavers network and available for consumer redemption in days, not months as with traditional paper incentives.